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   Who 
    We Are.

capeMBX is a Salesforce consultancy based in Dublin, with a second office in London, working with businesses across Ireland and the UK.

We see ourselves as a Value Delivery Advisor, not just an implementation partner. Because getting Salesforce live is only part of the job. What really matters is whether people are using it, whether it's making their jobs easier, and whether it's still delivering value twelve or eighteen months later.

That's what we built capeMBX around.

Our approach is deliberately hands-on. A founder is involved in every account, our team is based in the markets we serve, and we take the time to understand how your business actually works before deciding what Salesforce should look like.

Building a dashboard or automating a process is relatively straightforward. Building a Salesforce platform that people genuinely want to use, and that can keep up as the business changes, is harder. That's what we're focused on.

We're there for the workshops, the on-site sessions and the questions that uncover how things really work. And we're happy to challenge an approach when experience tells us there's a better way.

Our BEACON methodology and AI-Ready Success Model bring structure to that approach, covering everything from data, permissions and integrations to the processes your teams rely on every day.

Salesforce is a significant investment before you've customised a single field. Whether you're starting with Salesforce or trying to get more from what you already have, our goal is simple: help you get more value from Salesforce without making it more complicated than it needs to be.

Meet the Leadership Team

This isn't our first Salesforce consultancy. Mark, Gearoid, Stephen, and Colm spent years building and leading Pexlify before it was successfully acquired by Merkle in 2022. That experience, what a good Salesforce partner actually looks like from the inside, is why capeMBX exists. Our goal continues to be building a Salesforce consultancy we would have wanted as clients ourselves.

Mark McGee

Managing Director

With over 18 years of experience leading successful organisations, Mark has focused on delivering best-in-class Salesforce solutions for his clients. He has had the privilege of working on cutting-edge Salesforce implementations – solving complex challenges and delivering real business value for his clients.

Gearoid Beggan

Head of Salesforce Services

Gearoid has spent over 17 years leading and designing enterprise-level programs of Salesforce implementations. He has several years of experience managing a large team of Salesforce consultants, focusing on guiding clients down the best path forward on their Salesforce journey.

Stephen Kenny

Head of Salesforce Technology

Stephen has over 18 years' experience designing and architecting innovative Salesforce solutions for enterprise clients. He has several years of experience managing teams of developers and architects within leading Salesforce consulting firms.

Colm Barry

Head of Marketing & Alliances

Colm is a highly experienced marketing leader with over 20 years in the cloud software, eCommerce and mobile communications industries. Having worked with leading Salesforce consultancies and agencies, he has a wealth of expertise in both B2B and B2C marketing.

OUR EXPERIENCE

40+ yrs of combined experience

• 300+ Salesforce Projects

• Multi-Sector Expertise

• Salesforce Certified Specialists

• 40+ yrs of combined experience • 300+ Salesforce Projects • Multi-Sector Expertise • Salesforce Certified Specialists •

The capeMBX Difference: Architecting Your AI-Ready Success

We will be by your side every step of your Salesforce journey and are here to deliver results that matter. Our AI-Ready Success Model is your pathway from foundational challenges to confident innovation. A Beacon lights the path, hence, we provide strategic guidance and expert implementation to ensure your Salesforce investment delivers maximum value today and tomorrow. Here’s how we stand out:

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Consultancy-Led Approach

We don't offer one-size-fits-all solutions. With services including our AI-Readiness Assessment and comprehensive Platform Health Checks, we dive into your business goals, current pains, and critically, your platform's readiness across data, processes, technology, and people. This uncovers the real blockers to both current ROI and future AI innovation.

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Foundational Excellence, Agile Delivery

Powered by our BEACON methodology, we execute prioritised initiatives to close readiness gaps and build a high-performing platform. This means robust data architectures, streamlined and automated processes, resolved technical debt, and optimised integrations – delivering immediate business value while strategically preparing your platform for advanced analytics, AI, and Agentforce.

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Confident Innovation & Enablement

A powerful platform is only effective if your team can leverage it. We provide tailored training, intuitive dashboards, and strategic change management to ensure user adoption and skill development. We guide you to confidently adopt advanced capabilities, including Agentic AI and automation, when your foundation is solid, ensuring compliance, maximising ROI, and future-proofing your success.

View our Services

How we work

The BEACON Methodology

Most Salesforce projects fail in one of two places: the planning or the handover. BEACON is how we make sure yours does neither. Six stages, senior consultants throughout, and measurable value at every step.

Understand
Business Analysis

We establish clear objectives, success metrics and stakeholder alignment before anything gets built. If we can't measure it, we don't start it.
Understand
Environment Assessment

We evaluate your current systems, data quality and technical landscape, so we know exactly what we're working with and what's holding you back.
Understand
Architecture Design

We create a scalable blueprint that supports future growth and AI readiness, not just the next release.
Deliver
Configuration

We implement your system to best practice and industry standards, with senior consultants on every build. No junior teams learning on your budget.
Grow value
Optimisation

After go-live, we refine workflows based on real user feedback and performance data. This is where most partners leave. It's where we get to work.
Grow value
Nurture

Ongoing support, training and continuous improvement. We stay accountable to the outcome, not just the delivery.

Want to know where you are on the BEACON path right now?

Book your free CRM & Process Review → 30 minutes. No slides. A senior consultant and honest answers.

Testimonials From Our Clients

"We had a great collaborative engagement....and ready to maximise its potential."

“Their onsite presence made a real difference.
By working closely with our team and delivering tailored, hands-on training throughout the Marketing Cloud implementation, they ensured we didn’t just adopt the platform we truly understood it.
Our team now feels confident, capable, and ready to maximise its potential.”

Shivandra Jogi - IT Manager,
Garo Electric
“As a first-time Salesforce customer, we relied heavily on capeMBX’s expertise.”

“Their team worked closely with us face to face throughout the implementation of Sales Cloud, Service Cloud, and Marketing Cloud, taking the time to understand our business and users in person.
This hands-on approach drove strong adoption and delivered a scalable Salesforce platform that now supports our growth. capeMBX was professional, knowledgeable, and a true partner from day one.”
Brian Gargan - Sales & Marketing Manager,
Fitz Scientific
"The engagement gave us much greater confidence that we are using Salesforce effectively and investing in the right improvements"

“capeMBX got up to speed on our existing setup and helped us assess the strengths, gaps, and opportunities within our org. Their recommendations were strategic but also practical, giving us a phased roadmap to improve processes, data quality, user experience, and reporting. Throughout the engagement, communication was clear and well structured, and capeMBX explained technical concepts in a way that was easy for both technical and non-technical stakeholders to understand.”
Brian McArdle - CFO
Ohk Energy
“Your partnership made all the difference.”

“Your team provided outstanding expertise as we designed and refined our Salesforce security model.
Your team delivered high-quality, strong knowledge, patience, and on-site support which helped our team understand and adopt the changes with ease. Your partnership made all the difference.”
Eric Praud - Salesforce Platform Manager,
Activ8 Solar Energies
“We have a Salesforce setup that our team actually uses every day. ”

“The capeMBX team didn't just build us a Salesforce system; they really got to know our business inside and out and became part of our team. They helped us think bigger about what success meant for us.
We have a Salesforce setup that our team actually uses every day. It's genuinely helping us achieve our goals.”
Paul N. Wituschek - Managing Partner
Expert Insights