Who we are
capeMBX isn’t just another name in the crowded field of Salesforce partners - we’re something entirely new: a Salesforce Excellence Partner built to help companies achieve operational efficiency and exceptional customer experiences through tailored Salesforce solutions.
Based in the heart of Dublin City, capeMBX was established as a consultancy focused on empowering businesses through strategic innovation and technical excellence. Our AI-Ready Success Model and BEACON methodology combines technical expertise with strategic insight to maximise your Salesforce investment and align you with your true north.
Salesforce is a powerful investment – it becomes even more valuable when it streamlines employee tasks and delights customers. capeMBX offers the strategic lens and hands-on expertise to help you mold a platform that meets your current objectives while remaining flexible for whatever lies ahead.
With our AI-led consultancy approach and focus on modern business excellence, we’re here to help you pave a more streamlined, data-friendly path to growth.
No matter where you stand on your Salesforce journey, we’ll handle the finer details so you can focus on elevating your brand, serving customers more effectively, and empowering your greatest asset - your people.
Meet the Leadership Team
Mark McGee
Managing Director
With over 18 years of experience leading successful organisations, Mark has focused on delivering best-in-class Salesforce solutions for his clients. He has had the privilege of working on cutting-edge Salesforce implementations – solving complex challenges and delivering real business value for his clients.
Gearoid Beggan
Head of Salesforce Services
Gearoid has spent over 17 years leading and designing enterprise-level programs of Salesforce implementations. He has several years of experience managing a large team of Salesforce consultants, focusing on guiding clients down the best path forward on their Salesforce journey.
Stephen Kenny
Head of Salesforce Technology
Stephen has over 18 years' experience designing and architecting innovative Salesforce solutions for enterprise clients. He has several years of experience managing teams of developers and architects within leading Salesforce consulting firms.
Colm Barry
Head of Marketing & Alliances
Colm is a highly experienced marketing leader with over 20 years in the cloud software, eCommerce and mobile communications industries. Having worked with leading Salesforce consultancies and agencies, he has a wealth of expertise in both B2B and B2C marketing.
OUR EXPERIENCE
40+ yrs of combined experience
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300+ Salesforce Projects
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Multi-Sector Expertise
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Salesforce Certified Specialists
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40+ yrs of combined experience • 300+ Salesforce Projects • Multi-Sector Expertise • Salesforce Certified Specialists •
BEACON: Our Guiding Philosophy
We recognise that addressing today's business challenges requires more than just tools—a clear strategy, actionable insights, and a trusted partner.
BEACON isn't just a methodology—it's the philosophy at the heart of everything we do. It ensures we always put your interests first and guides us to deliver what's right for your business.
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Before we can chart a course forward, we need to understand where you are today. This includes performing a comprehensive 360° business audit and assessing your Salesforce Org for technical debt, data inconsistencies, and broken processes, identifying blockers that prevent scalability and AI adoption. Our solutions prepare your org for seamless Agentforce and advanced Salesforce implementations.
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With clarity on your current state, we work with you to define what success looks like—both now and in the future. This includes working with stakeholders to define measurable KPIs aligned with business goals, and envision how Salesforce can drive both immediate wins and long-term growth.
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This is where strategy turns into action. We design and implement solutions that are not only technically sound but also tailored to your unique needs. These Salesforce solutions integrate seamlessly with your systems, automate workflows, and optimise data for AI-driven insights.
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At this stage, we work closely with your leadership to ensure that every solution aligns with your strategic objectives. This involves providing expert guidance and user training on how to leverage Salesforce to address your unique challenges and opportunities. Our goal is to empower your teams with knowledge, actionable insights and strategic recommendations that drive real business outcomes.
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Once your solutions are live, we don’t stop there. Optimisation ensures your platform evolves alongside your business needs, including optimising performance by tracking KPIs with real-time dashboards, identifying workflow bottlenecks, and implementing iterative improvements based on user feedback and trends.
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The business landscape is always shifting—whether it’s new market opportunities or emerging technologies like AI. We stay agile and responsive. We proactively update your Salesforce system, offer strategic tech integration advice, and serve as an extension of your team for troubleshooting and exploring new opportunities.
