Who We Are.
capeMBX isn’t just another name in the crowded field of Salesforce partners - we’re something entirely new: a Salesforce Excellence Partner built to help companies, across Ireland and the UK, achieve operational efficiency and exceptional customer experiences through tailored Salesforce solutions.
Based in the heart of Dublin City, capeMBX was established as a consultancy focused on empowering businesses through strategic innovation and technical excellence.
Our AI-Ready Success Model and BEACON methodology combines technical expertise with strategic insight to maximise your Salesforce investment and align you with your true north.
Salesforce is a powerful investment – it becomes even more valuable when it streamlines employee tasks and delights customers. capeMBX offers the strategic lens and hands-on expertise to help you mold a platform that meets your current objectives while remaining flexible for whatever lies ahead.
With our AI-led consultancy approach and focus on modern business excellence, we’re here to help you pave a more streamlined, data-friendly path to growth.
No matter where you stand on your Salesforce journey, we’ll handle the finer details so you can focus on elevating your brand, serving customers more effectively, and empowering your greatest asset - your people.
Meet the Leadership Team
Mark McGee
Managing Director
With over 18 years of experience leading successful organisations, Mark has focused on delivering best-in-class Salesforce solutions for his clients. He has had the privilege of working on cutting-edge Salesforce implementations – solving complex challenges and delivering real business value for his clients.
Gearoid Beggan
Head of Salesforce Services
Gearoid has spent over 17 years leading and designing enterprise-level programs of Salesforce implementations. He has several years of experience managing a large team of Salesforce consultants, focusing on guiding clients down the best path forward on their Salesforce journey.
Stephen Kenny
Head of Salesforce Technology
Stephen has over 18 years' experience designing and architecting innovative Salesforce solutions for enterprise clients. He has several years of experience managing teams of developers and architects within leading Salesforce consulting firms.
Colm Barry
Head of Marketing & Alliances
Colm is a highly experienced marketing leader with over 20 years in the cloud software, eCommerce and mobile communications industries. Having worked with leading Salesforce consultancies and agencies, he has a wealth of expertise in both B2B and B2C marketing.
OUR EXPERIENCE
40+ yrs of combined experience
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300+ Salesforce Projects
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Multi-Sector Expertise
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Salesforce Certified Specialists
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40+ yrs of combined experience • 300+ Salesforce Projects • Multi-Sector Expertise • Salesforce Certified Specialists •
The capeMBX Difference: Architecting Your AI-Ready Success
We will be by your side every step of your Salesforce journey and are here to deliver results that matter. Our AI-Ready Success Model is your pathway from foundational challenges to confident innovation. A Beacon lights the path, hence, we provide strategic guidance and expert implementation to ensure your Salesforce investment delivers maximum value today and tomorrow. Here’s how we stand out:
Consultancy-Led Approach
We don't offer one-size-fits-all solutions. With services including our AI Readiness Assessment and comprehensive Platform Health Check, we delve into your business goals, current pains, and critically, your platform's readiness across data, processes, technology, and people. This uncovers the real blockers to both current ROI and future AI innovation.
Foundational Excellence, Agile Delivery
Powered by our BEACON methodology, we execute prioritised initiatives to close readiness gaps and build a high-performing platform. This means robust data architectures, streamlined and automated processes, resolved technical debt, and optimised integrations – delivering immediate business value while strategically preparing your platform for advanced analytics, AI, and Agentforce.
Confident Innovation & Enablement
A powerful platform is only effective if your team can leverage it. We provide tailored training, intuitive dashboards, and strategic change management to ensure user adoption and skill development. We guide you to confidently adopt advanced capabilities, including AI and automation, when your foundation is solid, ensuring compliance, maximising ROI, and future-proofing your success.
BEACON Methodology
Our Guiding Philosophy
We recognise that addressing today's business challenges requires more than just tools - a clear strategy, actionable insights, and a trusted partner.
BEACON isn't just a methodology - it's the philosophy at the heart of everything we do. It ensures that we always put your interests first and guides us in delivering what's right for your business.
BASELINE
Understand today’s state. Run a 360° audit. Assess Salesforce for debt, data issues, broken processes. Remove blockers to scale and AI. Prepare for Agentforce and advanced Salesforce.
ENVISION
With clarity on your current state, we define success now & in the future: engage stakeholders, set measurable KPIs aligned to goals, and show how Salesforce drives quick wins and long-term growth.
ACTION
We turn strategy into action - designing and implementing tailored, technically sound Salesforce solutions that integrate with your systems, automate workflows, and optimize data for AI insights.
CONSULT
We partner with leadership to align solutions to strategy, provide Salesforce guidance and training, and equip teams with knowledge, insights, and recommendations to drive real outcomes.
OPTIMISE
Once solutions go live, optimisation continues: track KPIs with real-time dashboards, find workflow bottlenecks, and make iterative improvements from user feedback and trends.
NAVIGATE
Markets shift fast - AI included. We stay agile: proactively update Salesforce, advise on integrations, and act as an extension of your team for troubleshooting and new opportunities.
