Why We Built capeMBX: A Different Kind of Salesforce Partner
Let's be honest. Starting another Salesforce consultancy wasn't the goal. The world has plenty of those.
We launched capeMBX because we saw a fundamental disconnect in how many businesses experience their Salesforce journey; a gap between the promise of a powerful CRM platform and the reality of their results. Too often, the focus shifts from genuine client success to the consultancy’s own operational scale or templated delivery. And that’s where the real value gets lost.
The Problem with “Big and Safe”.
If you’ve ever been through a Salesforce implementation, you know the drill. You want expertise, so you look for a partner with a big name. The pitch sounds reassuring: “We’ve done this a thousand times. Trust the process.” But what you actually get is a team stretched thin, a project plan that’s rigid, and a solution that’s more about ticking boxes than driving your business forward.
The industry is full of stories. Businesses invest significantly in Salesforce, expecting a transformative tool, a genuine 'sales force' multiplier. Instead of a tailored CRM strategy and agile execution, they encounter rigid, one-size-fits-all methodologies.
Seasoned experts might appear in the sales pitch, but the actual Salesforce implementation or optimisation work is often handled by less experienced teams, leading to solutions that don't quite hit the mark.
Communication becomes layered, responses slow, and the agility required to adapt to evolving business needs simply isn't there. Projects can drag, costs can escalate due to inefficiencies and extensive overheads, and the promised Salesforce ROI remains elusive.
Large consultancies are valuable for significant global transformation projects, but there are other situations where a different approach is needed. And, this isn't a critique of individuals, but of a model. A model where the sheer scale of the consultancy can inadvertently overshadow the client's unique context. As one insightful industry commentator noted, too many consultancies get caught up in their own processes and internal structures. The focus shifts from delivering what the client truly needs to maintaining the appearance of legitimacy: lots of process, lots of people, but not enough real outcomes. That’s the gap we set out to fix.
When Your Salesforce Partner Feels More Like a Vendor
When your Salesforce partner operates more like a vast machine, clients can start to feel like a cog within it. The deep dive into your specific challenges, the nuanced understanding of your market, and the bespoke crafting of a Salesforce environment that truly empowers your team can get diluted. Instead of a strategic partner invested in your success, you get a vendor executing a pre-defined playbook.
The result? Salesforce platforms that are underutilised, overly complex, or misaligned with core business objectives. Technical debt accumulates, user adoption falters, and the CRM, instead of being a growth engine, becomes a source of frustration – an expensive, cumbersome system that fails to deliver on its potential.
What We’re Fixing at capeMBX
We founded capeMBX with a clear vision: we believe Salesforce, when done right, is a growth engine, not a cost center. We believe that a Salesforce consulting relationship should be a genuine partnership built on trust, transparency, and an unwavering focus on the client’s success.
It’s easy for consultancies to claim they have the 'best people.' At capeMBX, we believe expertise is more than just a list of certifications. Our team brings deep consulting experience and Salesforce expertise, but what sets us apart is how we work with you. We take the time to get to know you and are genuinely invested in understanding your business, challenges, and goals. You’ll always have senior experts by your side, offering honest advice and practical recommendations to help you and your organisation get the most from Salesforce.
Our approach is rooted in a few core principles:
Outcome-Driven, Not Process-Led: While robust processes are essential, they serve the outcome, not the other way around. Our first question is always, "What does success look like for your business?" and every subsequent action is geared towards achieving that.
Agility and Adaptability: Businesses operate in dynamic environments. Your Salesforce partner needs to be able to pivot, adapt, and respond quickly to your changing needs. Our leaner structure allows us this flexibility, ensuring solutions are always relevant and timely.
Pragmatic Innovation: We’re passionate about the power of Salesforce and emerging technologies like Agentic AI. But innovation must be purposeful. We focus on practical, impactful solutions that deliver tangible Salesforce ROI, starting with getting the foundational elements of your CRM – data, processes, platform, and people – right.
True Partnership: We see ourselves as an extension of your team. Our goal is to deeply understand your business, provide personalised attention, and build long-term relationships based on shared goals and commitment to your success. This is a stark contrast to feeling like just another account number.
Choosing Your Salesforce Partner: Beyond the Nameplate
The Salesforce ecosystem is crowded. But most businesses don’t need a bigger partner – they need a better one.
For businesses looking to truly leverage their Salesforce investment, the choice of partner is critical. It’s not just about picking the biggest name or the one with the longest client list. It’s about finding a Salesforce partner that aligns with your values, understands your vision, and has the expertise and agility to help you achieve it.
It's about opting for a team that prioritises your unique needs over standardised offerings, that brings senior-level expertise to your project, and that can deliver high-quality results efficiently and cost-effectively. It’s about choosing a partner who is as committed to your digital transformation as you are.
At capeMBX, we’re here to offer that alternative. We built our firm to fix what we saw was broken, to provide a level of service and a focus on client success that we believe every Salesforce client deserves. If you’re tired of the status quo and ready for a partner who will champion your outcomes, we’re ready to talk.
