Credit Unions across Ireland are at a critical juncture. The pressure to modernise isn't just about keeping up; it's about survival and future growth. To meet these challenges, many are turning to Salesforce. But simply buying new software isn't the answer. The real question is how to tailor a powerful platform like Salesforce to your Credit Union's unique needs, ensuring it solves these core problems and delivers real, lasting value.

Modernising insurance means moving beyond manual tasks and disconnected systems. It requires reimagining core processes to be faster, smarter, and more efficient. The Salesforce platform allows insurers to automate and streamline workflows across the entire policy lifecycle.

The CRM leadership landscape has evolved beyond simple "for" or "against" AI positions. Today's leaders fall into three distinct categories, each with unique challenges and opportunities.