The Fix with capeMBX is a weekly video series created by Dublin-based Salesforce expert Colm Barry. Each episode breaks down how Irish businesses can get more performance, more adoption, and more real-world impact from Salesforce - whether you’re optimising an existing org or planning a fresh implementation.

From discovery and data foundations to Marketing Cloud, AI readiness, and Financial Services Cloud, The Fix gives practical, no-nonsense advice tailored to how Irish and UK teams really work.

Discovery is not paperwork, it’s partnership. Whether you’re an SMB or a global enterprise, skipping discovery is the most expensive shortcut you can take in a Salesforce project. This article explores why discovery matters at every scale, how it prevents hidden misalignments, and how structured alignment builds confidence, adoption, and long-term performance.